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13

Jul 2015

T2i present the Grow International course on internationalisation

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In July, T2i (Technology Transfer and Innovation) from Italy presented a course on internationalisation of organisations to a group of people who were attending a learning programme on developing business ideas through marketing tools and social networks to promote a brand new company or idea. Some of the participants showed a particular interest in how to expand businesses internationally. T2i suggested they look into the issue further by following the course developed within the Grow International project. The majority of interest has been shown for the module Business English, since a lack of English knowledge is still a problem in the context of Italian business.

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05

Aug 2015

GROW International project – final event

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On the 9th of October, the GROW International Project will culminate its work and activities with a workshop, held in Malaga, Spain, hosted by IASP (International Association of Science Parks and Areas of Innovation).

Over the project duration, the GROW International team have developed a comprehensive training course for SMEs interested in becoming more international, comprising 6 different modules (Business English, Business International, Business in South-West and Mediterranean Europe, Multicultural Management, IPR Management & Rules in Europe, and Internationalization Planning). The pilot phase of this course was completed recently and the feedback from the participant evaluation process will be presented at this final event.

The final event will also bring together the lessons learnt from putting together this course, as well as speakers sharing their thoughts and knowledge on how SMEs can become more international, the role that universities may have in this process and the relevant tools that may be of use. In addition, some companies will share their personal experience of what it has been like to become international, including the obstacles that they encountered on the way.

For more information, please contact projects@iasp.ws.

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06

May 2015

GROW International project presented at technology networking event

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On 30th of April 2015 a technology networking event took place at the Parque Tecnológico de Andalucía, Spain, where more than 25 people (representatives from businesses, Malaga university and the technology park) heard about the importance of becoming international.

The importance of communication was highlighted, which is not just having a good level of business English, but also recognising cultural differences in order to be able to communicate and understand effectively when in discussion or negotiations with people from other countries. The event, which was a special networking breakfast, had a special focus on China, illustrating the visible differences that have taken place over the past 20 years in terms of development and what is still to come.

In the framework of the internationalisation theme, IASP Director General Luis Sanz presented the Grow International project, which is currently in its pilot phase, and explained the various modules that this interesting online course offers. It raised a lot of interest from the participants at the breakfast, especially given the ever increasing relevance of this topic, and the need to be able to be comfortable in communicating with others on an international level, as well as being able to expand and develop ideas and projects across borders.

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