TRAINING PROGRAMME

The project evolve around the transference, update and localisation of the modules “Business English”, “Multicultural Management” and “Baltic Business” and the training methodology developed under previous LdV project “Doing Business International for SME”. New modules will also be developed: “IPR Management & Rules in Europe”, “South-West & Mediterranean Europe Business” and “Internationalization Planning”.

The training contents will be available online both as PDF for download and discussion and as e-learning contents.

Modules

Module 5: IPR Management & Rules in Europe

Innovation is the key to business growth and it is important to protect it as early as possible. However, most companies face difficulties when trying to access the intellectual property rights protection system, some are not even aware of its existence and importance. This module introduces the main intellectual property rights concepts from a business point of view. Understanding the principles and legal basis of intellectual property rights has a huge impact on business success. Therefore this module presents how to identify intellectual property rights assets in business, and how to take advantage of them.

PILOT PROJECTS

The different possible combinations for the use of contents for training will be tested by partners, on piloting experiences. During this piloting phase, each partner will propose and test blended methodologies for training, combining classroom sessions, supported by learning modules and materials, and e-learning sessions, using the learning platform.

From the piloting will result a Best Practices Guide with the explanation of the different pilot experiences, including how it was made, resources used, results achieved and recommendations.